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Bharat Aluminium Company Limited (BALCO)

Aluminium Sadan, Core - 6, Scope Office Complex, Lodi Road, New Delhi - 110003

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BALCO wins PRSI National Award 2022 for Best Public Awareness Programme

1st February 2023

Balconagar, 1st February 2023: Bharat Aluminium Company Limited (BALCO), India’s iconic aluminium producer and a subsidiary of Vedanta Aluminium, won first prize in ‘Best Public Awareness Programme’ category at the 44th Public Relations Society of India (PRSI) All India Public Relations Conference held in Bhopal. The award showcases BALCO’s contribution in sensitizing the community on menstrual health & hygiene through purpose driven communications. The award was presented by Shri Kailash Vishwas Sarang, Minister of Medical Education, Government of Madhya Pradesh.

The award recognizes BALCO’s efforts in using purposeful communication to dispel health-related myths among communities in its operational vicinity through the “Sarika – Dondro ki Nayi Kiran” film. The film follows the story of local menstrual health champion Sarika and her inspirational campaign on sensitizing women about their health rights as part of BALCO’s Nayi Kiran project and highlights the impact it has had on local communities.

Mr. Abhijit Pati, CEO & Director, BALCO, expressed happiness over receiving the accolade and said, “BALCO is committed to extend every possible support to the members of our local communities through our developmental programs. This award is a testimony for our efforts in improving women’s health in the region by engaging them in various interactive activities on different occasions. ‘Sarika’ is not just a short film but a beacon of change, which is serving as an inspiration to the entire region and the state at large. We, at BALCO, are committed to go the extra mile towards addressing the myths surrounding menstruation and spreading awareness on menstrual health & hygiene, for bringing about a positive transformation in the health of women and girls in the region.”

Launched in 2019, Project Nayi Kiran reaches out to 45 villages and wards spread across rural and urban areas in Korba district. The project has undertaken capacity building and leadership sessions with around 600+ adolescent girls, 200+ women from Self-Help Groups and around 60 frontline workers till now, making them torchbearers for spreading awareness about safe menstrual health practices. In an inclusive step, the project has worked towards sensitizing the male fraternity as well. Over 60 adolescent boys have also been made community champions on menstrual health awareness. Last year, four Swastha Suvidha Kendras have also been established in villages for providing counselling on Menstrual Health & Hygiene related issues and for addressing queries related to menstruation. Till date, BALCO has sensitized over 45,000 women, men, adolescent girls and boys through Nayi Kiran.

Public Relations Society of India (PRSI) is an eminent national association of PR practitioners. Since its inception in 1958, it has tirelessly worked to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.

About BALCO:

Bharat Aluminium Company (BALCO) is a subsidiary of Vedanta Limited, operating a 0.57 million tonne per annum aluminium smelter in Korba, Chhattisgarh. It is part of Vedanta’s Aluminium Business, a division of Vedanta Limited, which is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium, i.e., 2.42 million tonnes in FY25. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 2nd in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, a reflection of its leading sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow. For more information, please log on to www.balcoindia.com

For more information, please contact:

Shuchi Mishra
Head – PR & Communications,BALCO
Shuchi.Mishra@vedanta.co.in

Disclaimer:

This press release contains “forward-looking statements” – that is, statements related to future, not past, events. In this context, forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “should” or “will.” Forward-looking statements by their nature address matters that are, to different degrees, uncertain. For us, uncertainties arise from the behaviour of financial and metals markets including the London Metal Exchange, fluctuations in interest and or exchange rates and metal prices; from future integration of acquired businesses; and from numerous other matters of national, regional, and global scale, including those of a political, economic, business, competitive or regulatory nature. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

About Vedanta Limited:

Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. Under the aegis of Vedanta Cares, the flagship social impact program, Nand Ghars have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Vedanta and its group companies have been featured in Dow Jones Sustainability Index 2020, and were conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by the Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.

For more information, please visit www.vedantalimited.com

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