BALCO wins PRSI National Award 2022 for Best Public Awareness Programme
Balconagar, 1st February 2023: Bharat Aluminium Company Limited (BALCO), India’s iconic aluminium producer and a subsidiary of Vedanta Aluminium, won first prize in ‘Best Public Awareness Programme’ category at the 44th Public Relations Society of India (PRSI) All India Public Relations Conference held in Bhopal. The award showcases BALCO’s contribution in sensitizing the community on menstrual health & hygiene through purpose driven communications. The award was presented by Shri Kailash Vishwas Sarang, Minister of Medical Education, Government of Madhya Pradesh.
The award recognizes BALCO’s efforts in using purposeful communication to dispel health-related myths among communities in its operational vicinity through the “Sarika – Dondro ki Nayi Kiran” film. The film follows the story of local menstrual health champion Sarika and her inspirational campaign on sensitizing women about their health rights as part of BALCO’s Nayi Kiran project and highlights the impact it has had on local communities.
Mr. Abhijit Pati, CEO & Director, BALCO, expressed happiness over receiving the accolade and said, “BALCO is committed to extend every possible support to the members of our local communities through our developmental programs. This award is a testimony for our efforts in improving women’s health in the region by engaging them in various interactive activities on different occasions. ‘Sarika’ is not just a short film but a beacon of change, which is serving as an inspiration to the entire region and the state at large. We, at BALCO, are committed to go the extra mile towards addressing the myths surrounding menstruation and spreading awareness on menstrual health & hygiene, for bringing about a positive transformation in the health of women and girls in the region.”
Launched in 2019, Project Nayi Kiran reaches out to 45 villages and wards spread across rural and urban areas in Korba district. The project has undertaken capacity building and leadership sessions with around 600+ adolescent girls, 200+ women from Self-Help Groups and around 60 frontline workers till now, making them torchbearers for spreading awareness about safe menstrual health practices. In an inclusive step, the project has worked towards sensitizing the male fraternity as well. Over 60 adolescent boys have also been made community champions on menstrual health awareness. Last year, four Swastha Suvidha Kendras have also been established in villages for providing counselling on Menstrual Health & Hygiene related issues and for addressing queries related to menstruation. Till date, BALCO has sensitized over 45,000 women, men, adolescent girls and boys through Nayi Kiran.
Public Relations Society of India (PRSI) is an eminent national association of PR practitioners. Since its inception in 1958, it has tirelessly worked to promote the recognition of public relations as a profession and to formulate and interpret to the public the objectives and the potentialities of public relations as a strategic management function.
Bharat Aluminium Company Limited (BALCO) is India’s iconic aluminium producer. It is owned 49% by the Government of India and 51% by Vedanta Limited. Vedanta Limited is the world’s 6th largest diversified natural resources company and the largest producer of aluminium in India. BALCO operates a 0.57 million tonne per annum aluminium smelter in Korba, Chhattisgarh. It is also a leader in value-added aluminium products that find critical applications in core industries. With its world-class smelter and power plants, the company fulfills its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.
About Vedanta Limited
Vedanta Limited, a subsidiary of Vedanta Resources Limited, is one of the world’s leading Oil & Gas and Metals company with significant operations in Oil & Gas, Zinc, Lead, Silver, Copper, Iron Ore, Steel, and Aluminium & Power across India, South Africa, Namibia, and Australia. For two decades, Vedanta has been contributing significantly to nation building. Governance and sustainable development are at the core of Vedanta's strategy, with a strong focus on health, safety, and environment. Giving back is in the DNA of Vedanta, which is focused on enhancing the lives of local communities. Under the aegis of Vedanta Cares, the flagship social impact program, Nand Ghars have been set up as model anganwadis focused on eradicating child malnutrition, providing education, healthcare, and empowering women with skill development. Vedanta and its group companies have been featured in Dow Jones Sustainability Index 2020, and were conferred Frost & Sullivan Sustainability Awards 2020, CII Environmental Best Practices Award 2020, CSR Health Impact Award 2020, CII National Award 2020 for Excellence in Water Management, CII Digital Transformation Award 2020, ICSI National Award 2020 for excellence in Corporate Governance, People First HR Excellence Award 2020, ‘Company with Great Managers 2020’ by People Business and certified as a Great Place to Work 2021. Vedanta’s flagship Nand Ghar Project was identified as best CSR project by the Government of Rajasthan. Vedanta Limited is listed on the Bombay Stock Exchange and the National Stock Exchange in India and has ADRs listed on the New York Stock Exchange.
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